I was selected for a small team of QUT design and film students to travel to India and work with rural organisations in January 2016, this involved spending time within the organization to get an understanding of their beliefs was vital in the success of this inter cultural project and engaging with the community. It was very enlightening and beneficial to visit Shadna and Shikshangram and hearing the back stories and their future goals as it gave us a good sense of direction. A large part of inter cultural design was taking on board the needs and desires of the target group, this was achieved through meetings with client, we were given specific projects that would be beneficial to the organizations. Design ethics were very important when working with children and the orphanage as we didn’t want to misconstrue anything. During this project the design team liaised and collaborated with the film students on creating engaging and social content.
Peril Magazine (www.peril.com.au) is Australia’s leading digital magazine focusing exclusively on Asian Australian arts and culture. Supported by the Australia Council for the Arts, it has an annual readership of almost 40,000 Australian and international readers. As a part of the magazine’s 10 year celebrations, it had commissioned a new logo, which needed to be reflected across the magazine’s website, social media and associated brand collateral. Over three months I worked with the Editor in Chief,Visual Arts Editor and Webmaster to assess the existing web design and marketing collateral, proposing improvements and initiatives to enable the roll out of the new logo, strengthen the brand identity and create a uniform platform of marketing and branding.
This included, creation of social media assets, stationery and document templates, and advertisements. Most notably, I was given lead responsibility for proposing a new template design for the Peril website, helping the organisation to define their goals and identify key messages as it entered a new phase of activities. I developed wireframe site layouts and designs for consideration by the editorial team and board, one of
which was subsequently deployed in collaboration with the site’s webmaster. Feedback from both the team and readers has been extremely positive, with positive benefits in terms of readability, brand recognition and improved flexibility to present multimedia content.
Don't Dump Me
Don’t Dump me is a food wastage awareness campaign targeted at the general public, and therefor will be exhibited on a public platform for people who engage with the topic of sustainability and general public who have an inquisitive mind. The use of multifaceted design campaigns can encourage national debate and contribute to dialogue and building public awareness (Emily Morgan, 2007). This can be aided through the use of videos for social media sharing and having a consistent visual identity linked into the campaign that can be used for print and media to reach a wide range of demographics.
Promoting a new sustainability norm will involve both building underlying support and smoothing this into actual public behavior, such as through incentives or informational approaches. The film’s narrative was based of how much I wasted over a two-week period. By creating something more relatable and having a narrative would therefore make it more memorable to the viewer as opposed to just an abundance of content.
Girl Gangs are the Future
Girl Gangs are the Future (GGATF) is a print publication inspired by the woman that have influenced myself and others in the creative industries and is aimed at sharing and inspiring people. This issue features women from around Australian cities and I wanted to capture them in their element and in places of significance to them as this gave me a deeper insight into their personalities. I have always been fascinated by the complexity of the creative industries and the stories behind it of how these ladies came about their profession. The beautiful and interesting things about all these women is their variety, complexity and passion and hearing about their experiences as their creative profession as they grow. he refinement of GGATF involved working with the featured artists and lining up shoots therefore time management was integral to the success of this project and lining up all the content as per schedule. Taking on multiple roles was challenging but satisfying as an emerging designer and producing a piece that can empower, engage and inspire women in a inclusive environment. Copies of the first edition will be rolling out this year for sale and will be stocked across various outlets TBC. I will be looking at taking this project further on a digital platform with women across Australia and internationally and collaborating with emerging female Writers & Artists in Melbourne.